However when changing it to make the typography aimed at a slightly older age, they said it didn't stand out anywhere near as well as the previous writing. Therefore, they suggested that i should aim it at 14-17 year olds, instead of 16-19. So my focus group would still be elligible for my target audience, however being at the other end of the spectrum of ages. Also the other typography fit in a lot better with my seasonal theme of Summer.